Social Media & Consumer Email Content Calendar

The department plans consumer-facing email and @tnvacation social media stories on a quarterly basis. Trends and social listening tools are utilized to determine travel topics that resonate with audiences.

Quarterly Planning

Upcoming consumer-facing emails and @tnvacation Instagram Stories:

Instagram Reel - Celebrating National Culinary Month - deploys July 30
Instagram Story - Tennessee Water Parks - deploys July 9
Instagram Story - Knoxville Weekend - deploys July 11  
Instagram Story - Secret Waterfalls - deploys July 16 ​
Instagram Reel - Luxury Experiences - content due July 15, deploys July 18
Instagram Reel - Tennessee AZA Zoo Animals - content due July 15, deploys July 25

Consumer Email - RV Getaways - deploys July 16
Consumer Email - Water Activities - content due July 23, deploys July 25  
Consumer Email - Chef Spotlight Email - deploys ​​​​​​July 30

Instagram Story & Article - Fall Festival Forecast - content due July 30, deploys Aug. 6
Instagram Story & Article - Labor Day Travel - deploys Aug. 8
Instagram Reel & Article - Back-to-School Trips - content due Aug. 1, deploys Aug. 13
Instagram/Facebook In-feed Carousel (Photos Needed) & Article - Nashville Aesthetic Hotels - deploys Aug. 15
Instagram/Facebook Story & Article - Summer Things to Do - content due Aug. 8, deploys Aug. 20
Instagram Reel - Colorblind Viewfinders - content due Aug. 13, deploys Aug. 22
Instagram Reel - Best Memphis Burgers - content due Aug. 19, deploys Aug. 27
Instagram Story & Article - Plan Your Chattanooga Getaway - content due Aug. 23, deploys Aug. 30

Consumer Email - Tennessee Fall Festivals - deploys Aug. 6
Consumer Email - Labor Day Weekend Trips - deploys Aug. 15  
Consumer Email - Chattanooga Music Spots - deploys Aug. 27

Instagram Reel - Fall Destination Dupes - content due Aug. 20, deploys Sept. 5
Instagram/Facebook Story & Article - When Autumn Starts in TN - content due Aug. 23, deploys Sept. 10
Instagram/Facebook Story & Article - Dog-Friendly Travel - content due Sept. 3, deploys Sept. 17
Instagram In-Feed Carousel (Photos needed) - College/NFL Kickoff  - content due Sept. 5, deploys Sept. ​12
Instagram Reel & Article - Holiday Family Photo Locations in TN - content due Sept. 5, deploys Sept. 19
Instagram/Facebook Story & Article - Hidden Gem Towns - content due Sept. 11, deploys Sept. 24
Instagram/Facebook Story & Article - Live Music in Chattanooga - content due Sept. 13, deploys Sept. 26

Consumer Email - Leaf Peeping - content due Aug. 20, deploys Sept. 10
Consumer Email - Local Haunts - content due Aug. 29, deploys Sept. 19
Consumer Email - Fall Travel Guide Inspiration - content due Sept. 5, deploys Sept. 24

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