The Tennessee Tourism & Hospitality Recovery Fund is a grant to provide funds to Destination Marketing Organizations (DMOs) for tourism marketing and development initiatives to restore consumer demand, tax revenue and jobs. Destination Marketing Organizations are those designated by the city/county government as the organization charged with increasing tourism. DMOs in all 95 counties will be eligible to apply for 100% reimbursable grants up to the determined allocation for projects approved by Tourist Development and HORNE.
Based on the individual needs of destinations, TDTD will work with individual DMOs through training on the value of tourism and how to generate revenue through attracting visitors, multi-year planning and implementation of marketing efforts.
The State has designated approximately $48M of their American Rescue Plan allocation to be distributed to designated Destination Marketing Organizations located in all Tennessee counties. Funds have been allocated to each county based on the average percentage of 2019-2020 state tax revenue generated by each according to the annual U.S. Travel Association economic impact report. All counties have been allocated a minimum of $95,000.
Contracted DMOs will utilize a program management portal to submit plans, reimbursements and reports.
TDTD will host a series of webinar trainings related to the grant. Recordings and related resources will be posted after each training.